TRADELANE LLC (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and safeguard information when you visit our website https://tradelane.us/ (the “Website”) and use our related services.
Last Updated: 10.02.2025
1. Definitions
- Personal Data: Any information relating to an identified or identifiable individual, such as name, email, phone number, or address.
- Processing: Any operation performed on personal data (collection, storage, use, disclosure, etc.).
- Controller: TRADELANE LLC, which determines the purposes and means of processing personal data.
- Data Subject: The individual whose personal data is processed.
2. Information We Collect
A. Information You Provide Directly
- Name, surname, and company details
- Email address and phone number
- Billing and shipping addresses
- Payment details (processed via third-party providers)
- Information provided in forms, surveys, or inquiries
B. Information Collected Automatically
- IP address
- Device information (browser type, operating system)
- Usage data (pages visited, time spent, actions taken)
- Cookies and similar tracking technologies
- Analytics data (e.g., via Google Analytics or similar tools)
C. Information from Third Parties
- Data from payment processors
- Data from logistics providers for deliveries
- Data from analytics or advertising platforms
3. How We Use Your Information
We process your personal data for the following purposes:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| To provide services and fulfill orders | Contact details, payment info, shipping info | Performance of a contract |
| To communicate with you and provide support | Email, phone, correspondence history | Legitimate interest / contract |
| To improve our Website and services | Usage data, cookies, analytics | Legitimate interest |
| For marketing and newsletters (with your consent) | Email, preferences | Consent |
| To comply with legal obligations and prevent fraud | All relevant data | Legal obligation / legitimate interest |
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Ensure Website functionality
- Analyze traffic and improve performance
- Provide personalized content and marketing
You can manage cookies via your browser settings. Some features may not function properly if cookies are disabled.
5. Sharing of Personal Data
We may share personal data with:
- Payment processors (for secure payment transactions)
- Delivery and logistics providers (for order fulfillment)
- IT and hosting providers (for Website operation and data storage)
- Analytics and marketing providers (to improve services and advertising)
- Authorities or regulators (when required by law)
We require third parties to protect your information and only process it in line with our instructions.
6. International Data Transfers
Your data may be transferred and processed outside your country, including in the United States. When doing so, we ensure appropriate safeguards (such as Standard Contractual Clauses, legal frameworks, or your explicit consent).
7. Data Retention
We retain personal data only as long as necessary to fulfill the purposes described in this Policy, unless a longer retention is required by law. Examples:
- Transaction and tax records: retained for the legally required period
- Customer account data: retained until account deletion or withdrawal of consent
- Analytics and technical logs: retained for a limited time
8. Your Rights
Depending on your jurisdiction (e.g., GDPR in the EU, CCPA in California), you may have rights such as:
- Access to your personal data
- Correction of inaccurate data
- Deletion of your data (“Right to be Forgotten”)
- Restriction of processing
- Objection to processing (including direct marketing)
- Data portability
- Withdrawal of consent
- Lodging a complaint with a supervisory authority
To exercise these rights, please contact us (see section 12).
9. Data Security
We implement reasonable technical and organizational measures (encryption, access controls, backups) to protect personal data against unauthorized access, loss, or misuse. However, no system is 100% secure.
10. Children’s Privacy
Our Website is not directed at children under [13/16] years of age. We do not knowingly collect personal information from children. If we become aware that such data has been collected, we will delete it immediately.
11. Third-Party Links
Our Website may contain links to external websites. We are not responsible for the privacy practices or content of third-party sites. Please review their privacy policies before sharing personal data.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last Updated” date. In case of material changes, we may also notify you by email or through the Website.
13. Contact Us
If you have any questions or requests regarding this Privacy Policy, please contact us at:
TRADELANE LLC
Address: 4445 GUINEVERE LANE, BARTLETT, TN 38135
Email: mckinneycarl@tradelane.us
Phone: (201) 463-3103